This post
was written out of the burning desire to reveal to 'would-be' entrepreneur
students, how some hitherto small firms went from being one-employee
firms to becoming global brands. This was made possible by sound
management decisions. I'll also go further to unveil their business practices
and cultures.
Case study 1.
Case study 1.
Enterprise-Rent-A-Car
:
This is a car-rent company located in ST. Louis, United States Of America. Its founder is Andy Taylor. They have two salient business cultural Practices, which are:
a. Customers' satisfaction.
b. Employee motivation.
Enterprise built an extensive network of neighborhood locations serving the home-city and other US cities.
As at 1996, their total earnings was put at $ 2.6b, and with a total cars of over 300,000.
They place high emphasis on customers satisfaction. This, they achieve by investing in their employees.
My assessment about them.
a. A great place to start.
b. Promotion from within.
c. Run a business within two years.
They try to create ceo's with small letter 'c'. Every new employees are expected to run a business within two years. During peak periods, they process over 800,000 transactions an hour.
Case Study 2:
This is a car-rent company located in ST. Louis, United States Of America. Its founder is Andy Taylor. They have two salient business cultural Practices, which are:
a. Customers' satisfaction.
b. Employee motivation.
Enterprise built an extensive network of neighborhood locations serving the home-city and other US cities.
As at 1996, their total earnings was put at $ 2.6b, and with a total cars of over 300,000.
They place high emphasis on customers satisfaction. This, they achieve by investing in their employees.
My assessment about them.
a. A great place to start.
b. Promotion from within.
c. Run a business within two years.
They try to create ceo's with small letter 'c'. Every new employees are expected to run a business within two years. During peak periods, they process over 800,000 transactions an hour.
Case Study 2:
Dunking
Donuts:
This is a case study of a company striving to diversify from from its current line of products. This company saw a potentially large market for bagel. It invested one and half a year in the development of this idea and brand. After a thorough analysis of the market, bagel was successfully introduced.
Case Study 3:
This is a case study of a company striving to diversify from from its current line of products. This company saw a potentially large market for bagel. It invested one and half a year in the development of this idea and brand. After a thorough analysis of the market, bagel was successfully introduced.
Case Study 3:
United
States South-Western Airlines.
This airline company came with its innovation, thereby forcing established airliners to wake up from their slumbers, or be shown the way out of the industry. Its strategy was:
a. Highest quality service.
b. Lowest price.
Within 4 years of its operation, it was able to capture a large US market.
Case Study 4:
This airline company came with its innovation, thereby forcing established airliners to wake up from their slumbers, or be shown the way out of the industry. Its strategy was:
a. Highest quality service.
b. Lowest price.
Within 4 years of its operation, it was able to capture a large US market.
Case Study 4:
US Royal
Marine Corps.
This organization is well-known for its sound and transparent recruitment practice. Best recruitment practice entails the right person for the job. This, in turn leads to increase in productivity and efficiency.
Case study 5:
This organization is well-known for its sound and transparent recruitment practice. Best recruitment practice entails the right person for the job. This, in turn leads to increase in productivity and efficiency.
Case study 5:
Rollerblade,
inc
Rollerblade is a company that engages its efforts towards the production of skating materials. Rollerblade knew that the only way it could remain the market leader was to innovate its products in response to changing consumer desires. In an industry that was just recovering from an enduring maturity phase of its products, Rollerblade believed that if it could let people know why they should skate, its market share would take a quantum leap, which it did successfully.
Case Study 6:
Rollerblade is a company that engages its efforts towards the production of skating materials. Rollerblade knew that the only way it could remain the market leader was to innovate its products in response to changing consumer desires. In an industry that was just recovering from an enduring maturity phase of its products, Rollerblade believed that if it could let people know why they should skate, its market share would take a quantum leap, which it did successfully.
Case Study 6:
Coca-Cola
(Japan).
This is a Coca-Cola subsidiary that was faced with the decision of introducing canned tea into the Japanese market. The marketing manager, after studying the market demographics, made a recommendation. The new line of products was successfully introduced.
Please, share these tips with your friend.
This is a Coca-Cola subsidiary that was faced with the decision of introducing canned tea into the Japanese market. The marketing manager, after studying the market demographics, made a recommendation. The new line of products was successfully introduced.
Please, share these tips with your friend.
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